Created by Bartle Bogle Hegarty, the ad, which breaks today, celebrates British Airways' "World offers" fare sale. It is backed by print, radio and outdoor activity as well as a specially created link to Google Earth on ba.com.
The ad opens with clouds, initially used by the airline in its price and value campaign earlier this year, displaying the latest sales prices.
It then demonstrates how visitors to ba.com will be able to zoom in on their destination of choice, using the Google Earth technology, as they look at 3D satellite images of the holiday area and its hotels.
Print and outdoor ads show the cloud prices floating above Google Earth images of global cities. Radio ads focus on the price message.
Jayne O'Brien, head of brands and marketing communications at BA, said: "It is the first time we have collaborated with another brand in an above-the-line campaign and we are delighted with the result."
Customers visiting ba.com to book their "World offers" flight can download Google Earth to see their destinations and the proximity to their chosen hotel.
Obi Felton, head of consumer marketing at Google, said: "This is a new step for Google -- in the past we haven't intended to do above the line advertising but this opportunity was too good to pass up."
Executive creative director is John Hegarty, art director is Adrian Rossi and copywriters are Alex Grieve and Ben Malbon.
Post-production is by Framestore CFC, with media planning and buying through ZenithOptimedia, while Agency.com designed the online creative.
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