BA 'beach body' by Bartle Bogle Hegarty
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Advertiser
British Airways -
Agency
Bartle Bogle Hegarty -
Exposure
United Kingdom and Europe
Bartle Bogle Hegarty has unveiled an advertising campaign for British Airways, featuring two posters to back the airline's online check-in service at .
The poster featured here features an arrangement of all the objects that contribute to the perfect beach body, including gym equipment, fruit, weighing scales and a trampoline.
The second ad, called "suitcase", shows the enormous effort which goes into packing a suitcase, through a busy composition that includes all the clothes and various objects normally found in a suitcase.
The campaign is rolling out in two parts, with a press and poster campaign running alongside a series of radio spots.
BA is hoping the new campaign will encourage occasional holidaymakers to use its online check-in service.
