The move mirrors a slew of market research firms that have decided to expand into the Chinese market including Millward Brown, TNS and Ciao!.
Matthew Harrison, director of Manchester-based B2B International, said: "With so many western businesses considering expansion into Asian markets, and with Chinese organisations increasingly commissioning market research into B2B markets within their own country, the time is right to set up an office in China.
"We have the experience and tools to operate globally and with our client base increasingly showing interest in Asian markets, we feel very excited about operating from the Chinese capital."
B2B International is a specialist business-to-business market research agency.
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