- A new permission based marketing company MailTrack launches this month, and has revealed partnerships with 14 portals and ISPs as well as some advertising agencies. Mailtrack is mainly a B2B permission-based email marketing company that provides portals with customer data and audiences to market to. The business model is different to other online email marketing groups such as My-Offers, which encourages users to register their details using incentives such as competitions.
The company has signed deals with online providers such as BlueCarrots and Freenet. Partner ISPs and portals will re-brand the Mailtrack service according to their own brand, and consumers subscribing to the product through the portal/ISP will receive information relevant to their choice.
Guy Marson, chief executive of Mailtrack, said that the company has struck agreements with Saatchi & Saatchi, and the new media agencies I-level and Traffic Interactive through which the agencies will consider the service for their clients.
Marson said: "Every single retailer wants to get in there and test email marketing and what it can deliver.
"At the moment we're at the beginning of email marketing in the UK and Europe, but giving power to the consumer will benefit the advertiser."
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