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B&Q is urging Britons to rediscover their unloved spare rooms as part of its summer campaign. The TV ad, which is voiced by the comedian Rob Brydon, shows people transforming their bedrooms, kitchens and gardens to a soundtrack of (Your Love Keeps Lifting Me) Higher And Higher performed by Pixie Lott. The campaign, which was created by Karmarama and includes print and online executions, was based on a study by B&Q, which showed that, on average, 16.58 square feet of space is wasted in every UK home and nearly 14 million rooms are left neglected. It was written and art directed by Sam Cartmell, and directed by Lalli Jonsson through Kream.