B&Q 'idents' by Addiction
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Agency
Addiction -
Sector
Retail brands and High Street
Addiction has created a new series of B&Q idents as the brand continues to sponsor the Channel 4 Homes program strand, in a bid to showcase the brand's potential in relation to home improvements.
The strapline for the sponsorship campaign states: B&Q, what could you do? as the brand aims to position itself as the ultimate retail destination for home improvements.
Video 1: parasol
Video 2: chair