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Consumers will receive a free camera with any purchase of more than £10-worth of Color Trend products. Competition entry leaflets for a prize draw will also be mailed out to Avon's database offering the chance to win a private party with girl-band Atomic Kitten in a London hotel.

Atomic Kitten signed a six-figure agreement with Avon to front the brand in February, in a deal brokered by agency Sledge. The gift-with-purchase activity has been devised in-house and runs until April.