RPM will create a campaign to showcase Aviva's sponsorship of the Great Britain and Northern Ireland athletics team, featuring a branded roadshow.
The roadshow will tour shopping centres across the country throughout 2011 and 2012 and features a number of elite athletes. It will engage with consumers and demonstrate Aviva's involvement with the sport over the next year.
Gerri Carr, senior sponsorship manager at Aviva, said: "We are proud to be highlighting the full extent of our athletics sponsorship, from our grassroots programmes in schools and clubs, the six Aviva Series televised events we stage each year, and importantly our funding for Aviva GB&NI Team elite athletes.
"Our long standing commitment is paving the way for British athletes to achieve their dreams and we wanted to give the public a chance to feel a part of this. It's important for us to deliver a powerful experience that stands out – and we believe that RPM is best placed to deliver this."
Aviva has been a sponsor of British Athletics since 1999. Last year, the Aviva Roadshow visited 11 destinations around the UK, with members of the GB & NI athletic team engaging with consumers and promoting the benefits of a healthy lifestyle.
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