It is understood that WPP-owned Good Technology will become the lead agency on the account, handling digital work for Norwich Union Insurance and Norwich Union Life. Glue London will oversee the creative and strategic development of RAC on the web.
Aviva declined to comment.
Good Technology and Glue London saw off competition from incumbents AKQA and Soup to secure the business. Agency Republic was also short-listed, but pulled out at the last minute. A total of 15 agencies were invited to tender for the account in October.
The appointment of Good Technology and Glue London comes after Aviva decided in June to restructure the digital departments of Norwich Union and RAC to create a combined interactive marketing division.
The company awarded its £26m digital media account to Diffiniti in March this year following a head to head pitch with Harvest Digital.
Aviva declined to comment.
Good Technology and Glue London saw off competition from incumbents AKQA and Soup to secure the business. Agency Republic was also short-listed, but pulled out at the last minute. A total of 15 agencies were invited to tender for the account in October.
The appointment of Good Technology and Glue London comes after Aviva decided in June to restructure the digital departments of Norwich Union and RAC to create a combined interactive marketing division.
The company awarded its £26m digital media account to Diffiniti in March this year following a head to head pitch with Harvest Digital.
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