��������pk10

Avanti West Coast - the train operator for intercity services on the West Coast Main Line - has launched a multichannel campaign by Adam & Eve/DDB.

The work features a 60-second film, directed by Tom Kuntz through MJZ. It airs on TV from today (20 August) and will also appear on video-on-demand, OOH sites and radio, in print and digital media, with supporting social media activations.

The spot follows the joyous journey of a turtle who ducks and dives through the streets of London on its rollerblades – the message being that travel is about much more than the destination. The creatives were Simone Wärme and Jeppe Vidstrup.

Media strategy and buying was handled by the7stars.