Autoglass, the UK's leading windscreen replacement specialist, has
handed its £5m advertising account to HHCL and Partners as it
prepares to step up marketing activity with a major integrated brand
push in May.
The win comes as a much-needed boost for HHCL, which has recently lost a
number of accounts including the AA, Tango, and Egg.
The campaign will put Autoglass' customer service credentials at the
centre of its brand attributes. It will advertise on TV for the first
time in five years in an attempt to see off its main competitor
Auto-Windscreens, owned by RAC.
Autoglass spent only £1m on advertising last year through BMP DDB,
restricting its activity to print and radio. The company ended its
four-year sponsorship of Chelsea Football Club at the end of last
season.
HHCL secured the win in a pitch against incumbent BMP DDB, Lowe Lintas,
cdp-travisully and McCann-Erickson. HHCL's Chime sister company AMD
Media scooped Autoglass' media account.
The appointment comes on the back of a brand review initiated by
Autoglass' head of marketing Ian Reid last autumn.
_1.jpg)
.jpg)
