An Autoglass spokesman confirmed a review process is taking place and is being led by marketing director David Meliveo.
IPG Medabrands' UM last successfully pitched for the business in 2007, but admitted to knowing nothing about this review at time of going to press.
Autoglass has historically focused the bulk of its marketing activity on radio, and the medium was responsible for £5.6m of its £9m media spend in the 12 months to 28 February, according to figures tracked by The Nielsen Company.
Last year also saw the company spend £3m on its first television campaign, created by McCann Erickson Brussels. The concept was based on the company's "Heroes" radio campaign, featuring real-life Autoglass technician Gavin.
Its foray into TV follows rival repair company Auto Windscreens launching a new online booking service last year and appointing Ben Snowdon to the new position of marketing manager.
Autoglass claims to be the UK's market leading auto glazing expert, serving more than 1.5 million motorists every year. The company first entered popular consciousness through its sponsorship of Chelsea Football Club in the 1990s.
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