The Australian Tourist Commission (ATC) is encouraging young people to visit Australia, even if they only have two weeks' holiday. The outdoor and press campaign, which breaks on January 15, is being run in conjunction with the ATC's long-term partner, Singapore Airlines. The work features the strapline 'If you're taking two weeks off, take them as far as you can'. The ads, created by D'Arcy, will initially run for six weeks and then at various times throughout the year. The ATC is currently undertaking its statutory three-year review of ad agencies. The ATC will spend about pounds 1m on the work from now to May.
Australian Tourist Commission breaks new ad
The Australian Tourist Commission (ATC) is encouraging young people to visit Australia, even if they only have two weeks' holiday. The outdoor and press campaign, which breaks on January 15, is being run in conjunction with the ATC's long-term partner, Singapore Airlines. The work features the strapline 'If you're taking two weeks off, take them as far as you can'. The ads, created by D'Arcy, will initially run for six weeks and then at various times throughout the year. The ATC is currently undertaking its statutory three-year review of ad agencies. The ATC will spend about pounds 1m on the work from now to May.
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