Tourism Australia is extending its controversial 'Unique Australian Invitation' campaign in a return to TV screens this October.
The campaign, which launched in March, resulted in wide media coverage due to its 'So where the bloody hell are you?' strapline.
The latest wave of work includes print executions, which will run in weekend supplements and monthly titles such as Conde Nast Traveller and Wanderlust.
A 30-second spot will also run online on Yahoo!, MSN and Virgin as well as on TV. The ad was created by M&C Saatchi; Carat handled media.
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