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AussieMite, the savoury spread that is looking to compete with brands such as Vegemite in Australia and Marmite in the UK, is running a social media campaign during the third Ashes Test match between England and Australia. The real-time print-style ads are being devised by creatives at Toucan, who will reflect on unfolding events at Old Trafford such as the state of play, the umpiring decisions and the weather. One example of a line used in the ads is: "That’s hit him right in the mouth!" All the executions will be posted on AussieMite’s Facebook page. The creative director is Andy Stanton and the designer is Phil Ioppolo.