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The campaign, by BBH, is led by a TV ad (below) featuring renowned renowned boxing referee Tony Weeks in the midst of a bout between cruiserweight champion fighters, Steve Cunningham and BJ Floresand.

Weeks is shown controlling the fight in an authoritative manner before walking down the tunnel towards his RS 6 Avant and departing the arena. The ad ends with the line, "Power from a less obvious place."

The ad, which breaks on Monday 26 August, are accompanied by a print ad showing Superman’s alter ego Clark Kent, as played by actor Christopher Reeve in the 70s and 80s (right, click to enlarge).

A follow-up print execution shows the RS 6 Avant model itself, with the additional tagline: "No mouth. All trousers."

It marks the first campaign by Audi since the appointment of its new UK head of marketing Nick Ratcliffe, who .

Ratcliffe said: "There could be no better illustration of the understated performance of the RS 6 Avant than the quiet authority of Tony Weeks - one of boxing’s most famous and well-respected referees.

"The film perfectly captures power and dignity, attributes reflected in the RS 6 Avant – an understated estate car, which puts some supercars to shame."