Audi proclaims Quattro the antidote to British weather

Capricious weather and unpredictable public transport are pilloried in an attempt to persuade drivers to buy a new Quattro, in an ad for Audi's iconic four-wheel drive car.

Audi: new Quattro ad
Audi: new Quattro ad


The voiceover tells viewers: "When it’s raining cats and dogs. When there are leaves on the line. When it’s the wrong kind of snow. When there are four seasons in just one day. Quattro – the legendary four-wheel system from Audi."

Client: Audi Germany

Agency: Thjnk

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