
Attfield will work on new commercial activities and platforms to provide greater impact for customers. He joined Archant as a management trainee.
Stephan Phillips, managing director of Archant Norfolk, said Attfield was creative and innovative and had a "passion for helping key advertiser clients".
Attfield said he would focus on helping those businesses to "achieve the best possible results" from Archant Norfolk's media.
Archant Norfolk also publishes the Evening News and sister weekly titles, including the North Norfolk News and Dereham Times, websites including www.EDP24.co.uk, and magazines such as EDP Norfolk and Let's Talk!