Emap Fashion鈥檚 Pure London show at Olympia attracted 4% more visitors than last year, with an attendance of 11,163 from 11-13 February.
The womenswear show had more than 800 brands exhibiting. Sandra Porto, of debut exhibitor Eucalyptus, said: 鈥淢any visitors came to our stand without us having to pre-invite them. New leads have included buyers from Greece, Ireland, Scotland and the UK, of which many are London-based retailers.鈥
The show was split into five sections. Features included the daily Pure catwalk shows and Drapers magazine鈥檚 fashion forecasts.