The new post will be based in London and reports directly to global chief marketing officer Phil Anderton.
The role involves the development and implementation of the ATP's brand strategy as well as handling the commercial interests of the world's top 25 professional men's tennis players.
The relaunch will include a merger of the tour's 60-plus events under an umbrella title and a rebrand of its challenger tournaments.
The ATP is also planning to put together a group of players from the top 25 - called the 'ATP Sponsorship Team' - whom brand partners including Mercedes-Benz, Club Med, Head, Penn, Ricoh and South African Airways will be able to use in joint promotional activity.
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