The Advertising Standards Authority (ASA) has upheld complaints
that the wording on certain poster ads from the Association of Train
Operating Companies' 'Time to return' campaign was misleading, because
it implied that service levels had returned to normal.
The ASA found the statement, 'Fast and frequent services are back across
the rail network' to be untrue because it implied that before the
campaign ran, all train operators had returned to pre-Hatfield service
levels.
But the authority rejected complaints that other phrases including,
'Working to make the railways work better for you,' were misleading
because they were more circumspect.
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