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Sports website The Athletic has launched a campaign spanning outdoors and social media to promote its content related to the Euro 2020 football tournament.

The work by Harbour, Energy and POD Studios inlcudes plane banners, trucks carrying messages, murals, digivans and digibikes in England, Wales and Scotland, as well as social media posts.

Other activity targeted around specific matches includes pigeon fanciers releasing birds carrying tactical insights, and street teams handing out products featuring squad tactics.