The digital publishing division of Associated Newspapers has installed the technology to the websites to give users greater access to content on the and sites.
RSS, originated by UserLand in 1997, brings headlines from all of the sites that a user regularly views into a single window so it will be easier for them to keep track of updated content.
It works by making a website open to interrogation by RSS aggregators. Whenever an RSS-enabled site is updated, the spider that powers every linked aggregator is alterted that there is new content available. The user of each aggregator is presented with the content.
RSS solves myriad problems webmasters commonly face, such as increasing traffic, and gathering and distributing news. RSS can also be the basis for additional content distribution services.
Mark Milner, chief operating officer of ANM, said: "By implementing RSS, we are making it easier for our consumers to access our content in the most convenient way possible. And it means that we as a business can distribute our content updates to consumers instantly."
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