Assertahome.com, the home buying service, has renewed its sponsorship of Channel 4's peak-time house hunting show, Location Location Location. The £250,000 deal consists of on-air credits as well as an online partnership - assertahome will continue to be a core part of the content of C4's property site. The series runs from this week for six weeks. The creative uses a single character driven to distraction by house hunting nightmares with the strap-line "address the stress", which is designed to link Assertahome's proposition of making home buying simpler. The deal was negotiated by Terry Gorst of OMD UK's broadcast affinity division, OMD Affinity, and Rupinder Khabra of C4 programme sponsorship.
Assertahome back on C4 Location
Assertahome back on C4 Location
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