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Model Jazzelle Zanaughtti is the unique and ever-evolving face of ASOS' autumn/winter campaign, which dramatises the idea of limitless self-expression.

In the ad, Jazzelle explores every side of her personality from an extra-terrestrial being to a futuristic cowboy. The campaign invites customers to play with the various aspects of their own personal style. It was created in-house and directed by Terrence Neale through Park Pictures.