LONDON - Sports footwear brand Asics has appointed Amsterdam Worldwide to handle its pan-European advertising, worth an estimated £15m.
The agency, which already holds the global account for the Asics-owned Onitsuka Tiger sports fashion brand, will be responsible for strategic and creative development for the entire Asics portfolio for EMEA and Russia.
The first campaign includes work for Asics SportStyle performance wear in February to coincide with the launch of the Spring/Summer collection.
Later this month the agency is due to run a campaign celebrating the 60th anniversary of the Onitsuka Tiger brand.
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