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Reindeers powering a giant food mixer to make Christmas puddings and mince pies being assembled by tiny workers are among the magical discoveries at the "Imaginarium", the fantastical workshop where Asda creates its Christmas treats.

Using a mix of CGI animation and real settings, the retailer’s festive campaign tells the story of a girl and her grandfather who journey through the Imaginarium uncovering delightful surprises behind the holiday. The upbeat soundtrack is Fleetwood Mac’s Don’t Stop. The work was written by Ryan Price, art directed by Cece Chu and directed by Los Perez through Blink Productions.