Asda has created an in-house media centre, claimed to be the first of its kind, to offer brand manufacturers integrated opportunities using the chain's media properties, as well as organising co-branded TV and press ads.
Procter & Gamble and Campbell's are two of 55 suppliers to have already signed up. Available Asda media properties include Asda Magazine, Asda FM, the 32-page bi-monthly 'What's New at Asda' direct mailing, Asda.com, poster sites and shopping trollies. Asda is also trialling an in-store plasma TV channel in August.
Co-branded TV and press advertising will be offered using Asda's creative agency, Publicis, with discounted media buying by Carat.
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