Asda 'good old basket' by Saatchi & Saatchi
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Advertiser
Asda -
Agency
Saatchi & Saatchi London -
Sector
Agencies, Food and Drink, Grocery food, Retail brands and Supermarkets
Asda has introduced a price guarantee, backed by a national TV campaign, which promises grocery shoppers a refund if they find a better offer by their nearest competitors.
The ‘Asda price guarantee' campaign aims to retain customers and promote the retailer’s value for money message.
