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Santa fires a cannon from the top of a mountain, kicking off Asda's fast-paced Christmas ad.

Then groups of dancing skiers, motorbike riders and yetis carry food and presents, descending from the peak to "bring Christmas home" to an excited girl. This is the supermarket’s first major TV spot from Abbott Mead Vickers BBDO since the agency won the account earlier this year. It was created by Caio Giannella and Diego de Oliveira and directed by Agustín Alberdi through Stink.