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The Art Fund will launch a campaign on Monday designed to draw the public's attention to art on display across London.

To promote the National Art Pass, 101 has created more than 200 different outdoor ads that describe works of art exhibited nearby in galleries and museums. One poster points people to the Celts: Art And Identity exhibition at the British Museum with the text: "You are 2 stops away from a horned helmet." The work will be supported by digital and press activity. It was created by Ben Williams and Greg Stekelman, and designed by Dave Allen. Media is handled by the7stars.