Army "more than meets the eye" by JWT London

The Army has released a TV ad calling for full- and part-time recruits. The work, which was created by JWT London, shows soldiers driving, patrolling and treating wounded civilians. Words describing other qualifications they have gained in the Army then appear on the screen. A voiceover adds: "With thousands of full- and part-time jobs available now, there’s more than one way to be the best." Faith SFX provided the sound effects and track for the ad, which was created by Olly Robinson and Paul Rizzello, and directed by Jake Nava through Cherry.

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