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The Army will be taking an Oculus Rift roadshow around the country so people can see what life is like in the Army Reserve as part of its "more than meets the eye" series. J Walter Thompson created the campaign (and worked with Visualise on the Oculus Rift technology), which also includes a TV ad. The spot features slow-motion footage of soldiers and a backing track provided by the beatboxer Faith SFX, and aims to recruit more people into the Army Reserve.