The Army is expanding its online recruitment drive this week by
launching the UK’s first live, online careers service. From May 24,
would-be recruits with internet access can conduct a real-time dialogue
with soldiers and officers about Army careers. The Army expects the
update to the web site (www.army.mod.uk) to further boost traffic. At
present, nearly 60% of information requests about Army careers come
through the web site. The online development comes as the Army gears up
for the next stage of its advertising recruitment drive, through Saatchi
& Saatchi, which breaks next month. The web site was designed by Cmi.
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