Integrated campaign

Argos 'summer campaign' by CHI & Partners

April 23, 2012

Argos 'summer campaign' by CHI & Partners
Argos 'summer campaign' by CHI & Partners

CHI & Partners has created Argos' integrated summer campaign, in which the Argos alien family enjoy the sun in their back garden.

Throughout the course of the summer, viewers will also see greater character development of the Argos aliens with additional "behind-the-scenes" interviews with them released online.

Credits

Project name: We believe there鈥檚 a better way to shop online
Client
Carl Nield, Head of Brand Marketing
Creative agency
CHI & Partners
Creatives
Rob Webster
Alexei Berwitz
Creative director
Tony Durston
ECD
Jon Burley
Planner
Sarah Clark
Media agency
Mindshare
Media planner
Steve Henderson
TV producer
Bradley Woodus
Film production company
Smuggler
Director
Neil Harris
Director of photography
Theo Garland
Post-production
Framestore
Editor
John Mayes @ Marshall Street
Audio post-production
Tony Rapaccioli @ Wave

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