The Grand Prix winner was picked from the winners of five awards categories, with Arena BLM and Domino’s Pizza beating stiff competition from Carat, MindShare and Edwards Groom & Saunders.
The awards, sponsored by Media Week and ±±¾©Èü³µpk10, highlighted creative and effective TV campaigns in five categories.
MindShare scooped two awards, winning the best use of editorial marketing for Rowntree’s Fruit Pastilles’ sponsorship of Britain’s Got Talent, and best use of new TV technology for its Ford Mondeo campaign.
Carat won the award for the best use of TV in an integrated campaign for Guinness’ sponsorship of the Rugby World Cup 2007.
Arena BLM’s Domino’s Pizza strategy won the best long-term use of TV award. Best newcomer to TV was picked up by Edwards Groom & Saunders and ITV for its Farmhouse Fare work.
Media Week editor Steve Barrett hailed Arena BLM’s Domino’s campaign as a “fantastic commitment to television as an advertising medium”.
The awards, sponsored by Media Week and ±±¾©Èü³µpk10, highlighted creative and effective TV campaigns in five categories.
MindShare scooped two awards, winning the best use of editorial marketing for Rowntree’s Fruit Pastilles’ sponsorship of Britain’s Got Talent, and best use of new TV technology for its Ford Mondeo campaign.
Carat won the award for the best use of TV in an integrated campaign for Guinness’ sponsorship of the Rugby World Cup 2007.
Arena BLM’s Domino’s Pizza strategy won the best long-term use of TV award. Best newcomer to TV was picked up by Edwards Groom & Saunders and ITV for its Farmhouse Fare work.
Media Week editor Steve Barrett hailed Arena BLM’s Domino’s campaign as a “fantastic commitment to television as an advertising medium”.
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