The launch is intended to move the brand away from its traditional domain of young drinkers and comes at a time when the drink industry is under the microscope for "youth appeal".
The Fruition bottle has been designed to differentiate it from its parent. It will go on sale from next month.
A £3.5m campaign will include in-bar activity, radio advertising breaking in September and a sampling campaign that will run in shopping centres from November until Christmas.
The fruit-flavoured sub-category delivers £380m in sales, or a third of the ready-to-drink market's value.
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