Kerrigan, who takes up his role this week, was formerly data analyst planner at FCB where he worked on accounts such as Waitrose and Audi.
In his new role he will be responsible for developing the agency's data offering and segmentation process alongside Shelagh Regester, Arc's data strategy director, who joined the agency in July 2003.
"I came here because I see it as a great opportunity to grow the data offering Arc can deliver. Arc has a great client base and I am looking forward to working with Shelagh to help the agency use data effectively to drive the bottom line," Kerrigan said.
Arc is wholly owned by Publicis Groupe and its clients include Fiat, Maytag and Proctor & Gamble.
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