The ad, created by BBH London, launched during the X-Factor and became an instant twitter hit. Fans tweeted about the ads ‘killer dance moves’ hailing Snow as ‘awesome’.
Already copy-cat videos have hit YouTube. One (see below) remixes the ad to a Dubstep beat.
The ‘making of’ explains the casting process of the ad, describing Snow as ‘having everything’ as well as providing her own dance moves alongside the choreography.
The video also shows how the bears were choreographed and created and ends with a crew ‘dance off’.
The Dubstep remix posted by