The ad is part of the mobile network providers ongoing VIP campaign by agency BBH, which aims to give customers access to British festivals, fashion and Formula 1 events.
The making of video captures the two drivers joking on set and directing models as part of a fashion shoot.
Hamilton takes on the role of a fashion photographer for the challenge, confidently saying "I’ve done several photo shoots so I kind of see how photographers behave and act".
Adding: "And obviously I’ve seen Austin Powers so that’s where I really took my inspiration from."