Apple urges Android users to switch to iPhone with fun digital spots
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Advertiser
Apple -
Sector
Technology brands and Mobile phones -
Exposure
United States
Jumping to iOS looks easy in new "Why Switch" online campaign.
A new series of digital spots from Apple encourages viewers to switch from their old smartphone to an iPhone. The eight 15-second videos in the "Why Switch" campaign present side-by-side comparisons of life with and without an iPhone. In the series of cute, metaphorical vignettes, music, photos and contacts are easily ported from one side to the other, while speed and security get a noticeable boost on the iPhone side of the room.
