Apple "The dive" by Apple

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Advertiser
Apple -
Sector
Technology brands and Mobile phones -
Exposure
United States
Apple's latest ad in its "Practically magic" campaign features a diver taking a daring plunge into a pool, motivated by the traditional bullfighter theme.
The spectacular high-dive is performed by a white-haired older man, who has been inspired to act by the music blaring from his iPhone 7 at the poolside.
The work was shot at Barcelona's Olympic pool and is accompanied by La Virgin de la Macarena on the soundtrack.