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For the launch of new streaming service Apple TV+ , the tech giant premiered a film featuring iconic storytellers such as Steven Spielberg, JJ Abrams, Sofia Coppola, Ron Howard, Octavia Spencer and Reese Witherspoon.

The pared down, black and white spot is a glimpse behind the curtain, revealing a more intimate account of the art of storytelling and the passion of these leading filmmakers. It was co-directed by Emmanuel "Chivo" Lubezki, the Academy Award-winning cinematographer behind films including Birdman and The Revenant, and by Chris Wilcha through Park Pictures.