The review, which is believed to be procurement led, is part of a broader rethink of marketing at the computer and consumer electronics manufacturer, which has refocused its UK marketing strategy to incorporate more regional activity. Insiders expect the prestigious account to be shifted into a rival buying agency within a matter of weeks.
Outdoor advertising is a core media channel for Apple, which has long used landmark sites to run high-impact campaigns for its range of iPod portable music and video players.
The brand's advertising and media accounts, held by TBWA\London and OMD respectively, are not affected by the review.
This year has seen a substantial shift toward more extensive nationwide advertising campaigns by Apple, which has traditionally concentrated its marketing activity on key urban centres including London, Manchester and Leeds.
There has been a flurry of retail activity by the design-focused brand this year. It has added dedicated Apple Stores in locations including Glasgow, Reading, Solihull, Brighton and Exeter as part of its aggressive expansion programme.
In addition, the launch of the Apple iPhone and iPod Touch this year have also led to an increase in marketing activity by the brand.
A spokeswoman for the company said: 'Apple does not discuss its internal strategies, nor does it comment on speculation in regard to its advertising.' Posterscope did not return calls.
.jpg)
.jpg)