It is in discussions with media planning and buying agencies about further brand partnerships ahead of the launch of its first UK office this summer.
Apple and H&M are among a number of UK advertisers set to launch branded 'groups' on the Facebook network, in an effort to target the 3.7m internet users who visit the site each month.
H&M is using the site to promote its recently launched 'H&M Loves Kylie' swimwear line. In return for joining the H&M branded group, consumers are given access to video podcasts, downloadable wallpapers and 'buddy icons' to decorate their personal web pages.
Apple is also understood to be rolling out a UK-specific version of its existing Facebook group, offering consumers free downloads from its iTunes music store.
Facebook has already signed a deal with O2 to encourage university students to upload their photos and comments to the site for the chance to win an O2 campus party worth £50,000.
Facebook members have created unofficial groups in support of brands including Dell, Dorothy Perkins and Homebase. However, there has also been a considerable backlash against the increasing commercialisation of the website, with users setting up groups devoted to preventing the growth of 'third-party' Facebook applications.
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