Apple "Don't mess with Mother"
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Advertiser
Apple
Apple's film to mark Earth Day collects "Shot on iPhone" footage from nine countries, showcasing the magnificent side of nature.
The brand commissioned filmmakers Camp4 Collective, best known for their Sundance Film Festival winning documentary Meru, to capture the planet in all her glory on an iPhone XS. The ad is set to the track Last Rites by heavy metal band Megadeth, setting an edgy tone that emphasises the true power of Mother Earth.
