Apple "Behind the music. Behind the Mac" by TBWA\Media Arts Lab London

As the British music festival season kicks off, Apple celebrates the country's vibrant music scene with an ad that honours its legends and their creative process.

The latest episode of the "Behind the Mac" campaign pays homage to the Mac, the original Apple computing device for creators. Found footage shows music superstars and budding artists hard at work. It is set to the lyrics of What We Do by Swindle, Rider Shafique, D Double E, Daley and P Money.