Judges include Leon Jaume, a founding partner of WCRS, the Fallon managing partner, Richard Flintham, the director Danny Kleinman and the managing director of Academy Films, Lizzie Gower.
The APA 50 showcases the best 50 commercials of the year produced by UK production companies and agencies. The collection premieres on 22 September 2005 at the Science Museum on its Imax screen, before touring the world to promote UK commercials production.
Stephen Davies, the APA's chief executive, said: "The UK is justly renowned for the quality of its commercials, but we have a tendency to play down our talents and look back to a mythical golden era of TV advertising.
Sitting down at the premiere of the APA 50 each year reminds us great work is being produced now, something the whole industry should be proud of."
UK agencies, production companies and post-production companies can enter ads for consideration for the APA 50. The deadline is 10 June.
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