AOL Time Warner and media-buying group Aegis have issued downbeat
forecasts for advertising in 2002, confounding predictions of an
upturn.
AOL Time Warner's incoming chief executive Richard Parsons said this
week: "We are assuming no recovery in the economy and we are not
counting on any advertising growth in 2002."
Aegis said last year had seen no growth on the previous year and that it
was currently experiencing only a "modest increase in new business
opportunities".
AOL Time Warner also posted disappointing preliminary results for 2001,
forecasting revenue growth of 5% to £26.2bn, below original
projections of £27.8bn.