AOL plans to go social with MySpace-style site

LONDON - The ranks of social networking websites are set to swell later this year when AOL UK plans to launch a site integrated with its instant messaging and blogging services as part of its move to an open content business.

AOL is currently beta-testing a MySpace-style site in the US called (AIM is short for AOL Instant Messenger).

Open to all internet users, the site's development continues AOL's move away from privileging subscribers to its ISP business and towards generating more revenue from advertisers and other sources.

AOL owner Time Warner is currently reviewing its options for AOL Europe and is reported to have been in discussions with BSkyB over the sale of AOL UK.

As well as dovetailing with AIM and AOL's blogging software Journals, the site will also work with third party services such as photo-sharing site Flickr.

An AOL UK spokesman said the company is considering adding AIM Pages to the AOL.co.uk portal "once the product is fully formed and tested".

MySpace is the current leader among social networking sites, with 3.2m users, ahead of MSN Spaces with 2.9m users. Bebo has 2.6m users and ITV's Friends Reunited has 2.4m users.

According to the AOL spokesman: "Social networking is not new to AOL -- we have been running different forms of 'social networks' for more than 10 years, with our online communities and Instant Messenger network."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .

Topics

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content